New Froala Editor v5.0.0 is here – Learn More
How a digital signage platform gave users professional content creation tools in a familiar interface
Fewer support requests
Faster content publishing
Intuitive editing experience
About Bizplay
Bizplay launched in 2011 with a clear mission: make digital signage easy, scalable, and accessible for everyone. The company built a cloud-based platform that lets teams create, schedule, and manage dynamic screen content in just a few clicks.
From menus and announcements to promotions and live data, Bizplay makes it simple to keep every message fresh, visually engaging, and ready to drive action.
Their Mission: Help every organization tell better stories, engage audiences effectively, and get more value from every screen.
Who uses the platform
Bizplay serves organizations that depend on clear, timely, and compelling on-screen communication across retail, hospitality, workplaces, education, and public venues.
The Challenge
Content creation and management power Bizplay’s entire strategy. By giving teams fast, intuitive tools to build and update content, they keep users agile and consistent across all screens and locations.
Before implementing Froala, the platform had limited formatting capabilities:
- Plain text entry only, suitable for simple title blocks and paragraphs
- Users wanted more formatting options like tables and emojis
- The team needed a WYSIWYG editor that could integrate smoothly into their CMS
- Required an editor that matched the familiar experience users expect from standard text editors
Why Bizplay Chose Froala
The team evaluated all the well-known WYSIWYG editors and several lesser-known options before making their decision.
"Froala is a feature rich and highly configurable editor, which allows you to easily add serious WYSIWYG editing to your application."
Key Advantages
⚙️
Feature richness
Comprehensive editing capabilities out of the box
🔧
High configurability
Flexible customization to match specific platform needs
🎛️
Separate configurable toolbar
Text controls rendered in a dedicated, customizable toolbar
✨
Clean, intuitive interface
Familiar editing experience for end users
Integration Experience
Technical Setup
Bizplay integrated Froala into their cloud-based CMS to power content creation across their digital signage platform.
"Integration was easy to do. Although, we had some very specific needs on how the editor would behave and that took some time to get right. Luckily the documentation is clear and elaborate, so that helped a lot."
For teams with custom requirements: Froala’s comprehensive documentation provides detailed guidance for tailoring editor behavior to specific use cases.
Performance in production
The integration improved the overall user experience by enabling users to write better formatted text in a style they’re already familiar with from standard text editors.
Features That Made the Difference
The team identified several Froala features that have had the biggest impact on their platform:
🎨
Custom color pickers
Brand-consistent color selection for on-screen content
🔄
Relevant callbacks
Store last used colors in local storage for faster styling
User Adoption
Because the editor is intuitive, clean, and easy to use, Bizplay’s customers can jump right into shaping their messages for digital displays.
User experience
The response from content creators has been positive:
Familiar interface
Users recognize the editing experience from standard text editors
Smooth workflow
Adjusting layouts, formatting text, and embedding visuals happens in a distraction-free flow
Quick publishing
Faster path from idea to published screen content
Key benefit: Adding WYSIWYG functionality was a welcome extension of the CMS, enabling users to create professional-looking signage content independently.
Results
Workflow improvements
The integration of Froala has streamlined content creation across the platform:
Fewer support requests
Reduced questions about formatting and layout
Fewer formatting issues
Consistent, professional-looking content across displays
Faster content updates
Users publish more often and make changes on the fly
Fresher messaging
Screens stay relevant day-to-day with quick updates
Business impact
These operational improvements translated into tangible business value:
Stronger engagement
Fresher content directly boosts engagement across customer locations
Team focus shifted
Less troubleshooting, more product improvement
Improved retention
Ease of use strengthens customer retention
Active content management
Encourages more frequent updates and screen utilization
In Their Words
"Froala has helped us move closer to our core goals by making content creation faster and easier for our users. When customers can update their screen content quickly and confidently, they keep their messaging fresher, and that directly boosts engagement across their locations."
Looking Forward
Froala is now a core part of Bizplay’s content creation experience, supporting their mission to make digital signage effortless for everyone.
Areas where the team would welcome future improvements:
- More consistent font fallback behavior when users delete text blocks
- Improved style handling for mixed content with different fonts, especially in table cells
- Better cursor position style detection when extending text
Try Froala for Your Platform
If your team needs a WYSIWYG editor that end users can adopt quickly while still offering the customization developers need
