How a digital signage platform gave users professional content creation tools in a familiar interface
About Bizplay
Their Mission: Help every organization tell better stories, engage audiences effectively, and get more value from every screen.
Who uses the platform
The Challenge
- Plain text entry only, suitable for simple title blocks and paragraphs
- Users wanted more formatting options like tables and emojis
- The team needed a WYSIWYG editor that could integrate smoothly into their CMS
- Required an editor that matched the familiar experience users expect from standard text editors
Why Bizplay Chose Froala
"Froala is a feature rich and highly configurable editor, which allows you to easily add serious WYSIWYG editing to your application."
Key Advantages
Feature richness
High configurability
Separate configurable toolbar
Clean, intuitive interface
Integration Experience
Technical Setup
"Integration was easy to do. Although, we had some very specific needs on how the editor would behave and that took some time to get right. Luckily the documentation is clear and elaborate, so that helped a lot."
For teams with custom requirements: Froala’s comprehensive documentation provides detailed guidance for tailoring editor behavior to specific use cases.
Performance in production
Features That Made the Difference
Custom color pickers
Relevant callbacks
User Adoption
User experience
Familiar interface
Users recognize the editing experience from standard text editors
Smooth workflow
Adjusting layouts, formatting text, and embedding visuals happens in a distraction-free flow
Quick publishing
Faster path from idea to published screen content
Key benefit: Adding WYSIWYG functionality was a welcome extension of the CMS, enabling users to create professional-looking signage content independently.
Results
Workflow improvements
Fewer support requests
Reduced questions about formatting and layout
Fewer formatting issues
Consistent, professional-looking content across displays
Faster content updates
Users publish more often and make changes on the fly
Fresher messaging
Screens stay relevant day-to-day with quick updates
Business impact
Stronger engagement
Fresher content directly boosts engagement across customer locations
Team focus shifted
Less troubleshooting, more product improvement
Improved retention
Ease of use strengthens customer retention
Active content management
Encourages more frequent updates and screen utilization
In Their Words
"Froala has helped us move closer to our core goals by making content creation faster and easier for our users. When customers can update their screen content quickly and confidently, they keep their messaging fresher, and that directly boosts engagement across their locations."
Looking Forward
- More consistent font fallback behavior when users delete text blocks
- Improved style handling for mixed content with different fonts, especially in table cells
- Better cursor position style detection when extending text
